❓ What is happening?
Japan's National Police Agency will hold the autumn nationwide traffic safety campaign for ten days, from Monday, September 21 to Wednesday, September 30, 2026. It is organized by ten ministries and agencies including the Cabinet Office and the NPA, together with prefectures, municipalities and 13 related organizations. The final day, September 30, is designated as the "Day Aiming for Zero Traffic Deaths."
Three priorities are set: (1) protecting pedestrians and promoting the use of reflective items; (2) switching headlights on early at dusk and eliminating drink-driving and phone use while driving; and (3) making cyclists and riders of "tokutei kogata gensuki jitensha" (e-scooters and similar small electric vehicles) understand and follow the rules.
The accident analysis released alongside explains why. Based on 2021–2025 data, traffic deaths tend to rise from autumn through year-end. From March to September the largest group of fatalities is people inside cars, but from October onward pedestrians become the largest group. Pedestrian deaths and serious injuries at night rise sharply from October, and the night-time share reaches 58.9% in December. Fatal crashes at "dusk" (defined as the hour before and after sunset) totalled 589 in October–December versus 348 in July–September, about 1.7 times as many; car-versus-pedestrian fatal crashes at dusk rose from 157 to 316, about 2.0 times.
Unlike the spring campaign, the autumn edition is built around one seasonal fact: as daylight shortens, the risk of simply walking outside jumps.
💡 Key points to remember
1The campaign runs for ten days, September 21–30, 2026. The last day, September 30, is the "Day Aiming for Zero Traffic Deaths," with awareness and guidance activities concentrated nationwide.
2Get at least one reflective item. Pedestrian deaths and serious injuries at night rise sharply from October, and the night-time share reaches 58.9% in December. Attaching a reflector to a bag, shoes or umbrella already helps.
3Always cross at a crosswalk. Of dusk-time fatal car-versus-pedestrian crashes, 87.0% occurred while crossing, and 62.0% of those were away from a crosswalk.
4Never slip across in front of or behind a stopped bus or car. The top pedestrian violation was crossing immediately in front of or behind a moving vehicle (32.7%).
5If you drive, switch your headlights on early during the "dusk" hour before and after sunset. Driver violations ranked: inattention ahead 53.6%, failing to yield to pedestrians 17.9%, failure to confirm safety 11.2%.
6Fatal and serious-injury crashes caused by phone use peak in October, and those caused by drink-driving peak in December. Autumn through year-end is the riskiest stretch for both.
7Check the rules before riding a bicycle or e-scooter. Around 80% of cyclist deaths involved a legal violation, and helmet use was 24.4% as of June 2026. For e-scooters, 11.1% of relevant crashes in 2025 involved alcohol — never ride after drinking.
Source:
National Police Agency website (Autumn 2026 Nationwide Traffic Safety Campaign)This article was edited and written by freegent Inc. based on the source above.