Published Sept 3, 2026 — CAA names three fraudulent domains
On September 3, 2026, Japan's Consumer Affairs Agency (CAA) issued an alert about fake websites that impersonate major precious-metal and jewelry retailers and sell counterfeit goods. Since October 2025, consumer affairs centers across Japan had received a large number of complaints from people who saw social-media ads placed by operators posing as Tanaka Kikinzoku Kogyo Co., Ltd. or Mikimoto Co., Ltd., bought items on the linked websites, and then suspected the goods were fake. The CAA investigated and confirmed that the operators running the sites under the domain names dccvd.com, dcvfert.top and mzisoe.top had engaged in acts that deceive consumers and may unfairly harm their interests. On that basis, the agency published the information under Article 38, Paragraph 1 of the Consumer Safety Act (Act No. 50 of 2009) to prevent further damage. The key change is that the case has moved from scattered individual complaints to an official announcement naming the specific domains. The same information is being shared with prefectural and municipal governments.
Japanese precious-metal and jewelry brands are classic "buy it in Japan" items for foreign visitors and residents, which is exactly why they are attractive bait for social-media ads. When a brand name and Japanese product text appear together, it is easy to assume the shop is official. Note that the domains named this time include not only ".com" but also ".top" — an unfamiliar domain written in Japanese is not proof of legitimacy. For travelers, realizing the item is counterfeit only after flying home makes it much harder to consult a Japanese consumer affairs center or negotiate a return. Foreign residents face the same problem if they have not kept the order history, payment records and screenshots of the ad, because they cannot explain the facts when they seek advice. Because precious metals are expensive, losses run high — the minute spent checking the domain before paying is what prevents the loss.
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Source:
Consumer Affairs Agency website (Alert on fake sites impersonating major precious-metal and jewelry shops)This article was edited and written by freegent Inc. based on the source above.